An integrated marketing communications campaign for Hanabishi
Hanabishi is a brand of small and home appliance in the Philippines established in 1987. Although at a slow pace, it has been in the industry for more than twenty five years and is known for its affordable yet high quality home products consistent with its promise to be the mothers partners in keepi...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5001 |
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| Institution: | De La Salle University |
| Language: | English |