An integrated marketing campaign for Monster Energy Drink
Monster Energy Drink is a premium energy beverage developed by Monster Beverage Corporation (formerly Hansen Natural Corporation) and was initially introduced to the American market in April 2002. The drink, in its innovative 16-ounce pack servings, quickly gained popularity among the young populati...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2013
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4898 |
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| Institution: | De La Salle University |
| Language: | English |