An integrated marketing communications campaign for locally blended juice drink

This Integrated Marketing Communications campaign is designed for Locally Blended Juice Drink, a ready-to-drink quirky juice line made from natural home-grown fruits produced by Nutri Asia Philippines, with the following objectives: 1) To increase awareness of Locally at 70% in the SEC A, B and uppe...

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Bibliographic Details
Main Author: Sy, Rachelle Ann E.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5232
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Institution: De La Salle University
Language: English