An integrated marketing communications campaign for locally blended juice drink

• Main Author: Sy, Rachelle Ann E.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Communication in marketing > Philippines; Fruit juices > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5232
• Institution: De La Salle University

This Integrated Marketing Communications campaign is designed for Locally Blended Juice Drink, a ready-to-drink quirky juice line made from natural home-grown fruits produced by Nutri Asia Philippines, with the following objectives: 1) To increase awareness of Locally at 70% in the SEC A, B and uppe...