An integrated marketing campaign for Surfista Travel
This Integrated Marketing Campaign intensifies Surfista Travels brand awareness by pushing more below-the-line efforts in support of its main platform - the Internet, the usage of a website and social media networks in gaining good results leading to surf tour participants. To further address Surfis...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4903 |
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| Institution: | De La Salle University |
| Language: | English |