An integrated marketing campaign for Surfista Travel

• Main Author: Espinosa, Moireen Nicola Antoinette S.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4903
• Institution: De La Salle University

This Integrated Marketing Campaign intensifies Surfista Travels brand awareness by pushing more below-the-line efforts in support of its main platform - the Internet, the usage of a website and social media networks in gaining good results leading to surf tour participants. To further address Surfista Travels and its mission to provide quality surf tours, this Integrated Marketing Campaign aims to cover tourism as a whole, focusing on lifestyle and grassroots ecotourism, tapping the topic of adventure travel thus, gearing the study to a more apt integrated marketing campaign with a better understanding of the surf and travel industry. The main objective of this Integrated Marketing Campaign is to increase the participants of Surfista Travels through a minimum of doubling the surf tours and gain followers in the different social networks within the year 2013, with an annual budget of PHP401,350.00. The Integrated Marketing Campaign focuses on a business to consumer (B2C) trade, considering that Surfista Travels is offers surf tours mainly through online methods. A business to business (B2B) trade will only happen during transactions with the suppliers of Surfista Travels. Thus, the theme of the Integrated Marketing Campaign allows the brands big idea to be concise and transcends from the website down to the collaterals.