An Integrated marketing communications campaign for Cable Car Bar & Restaurant, Tomas Morato Avenue

The Philippines Consumer Foodservice Industry is steadily growing due to the increase in remittance of Overseas Filipino Workers (OFW) and the disposable income of consumers. More and more Filipinos are dining out due to their busy schedule, and even some OFWs are actively investing for franchises o...

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Bibliographic Details
Main Author: Menez, Philip Michael F., Jr.
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4912
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Institution: De La Salle University
Language: English