Country of manufacture effects on motor vehicle quality and price perceptions among consumers
Globalization set the tone for new ways of doing things. It is important for marketers to understand country of manufacture effects and colonial mentality effects on motor vehicle quality and price perception of Filipino consumers. A sample of 120 walk-in customers from two Toyota dealerships in Met...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4914 |
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| Institution: | De La Salle University |
| Language: | English |