Country of manufacture effects on motor vehicle quality and price perceptions among consumers

Globalization set the tone for new ways of doing things. It is important for marketers to understand country of manufacture effects and colonial mentality effects on motor vehicle quality and price perception of Filipino consumers. A sample of 120 walk-in customers from two Toyota dealerships in Met...

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Bibliographic Details
Main Author: Cenon, Patrick David Sison
Format: text
Language:English
Published: Animo Repository 2011
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4914
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Institution: De La Salle University
Language: English
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