An Integrated marketing communication campaign for Ahead Online

• Main Author: Sayas, Marnelee Belgira
• Format: text
• Language: English
• Published: Animo Repository 2015
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4916
• Institution: De La Salle University

Ahead Online provides supplementary education to all levels of learners through an online platform. It rooted from the 20 successful years of its parent company, the Ahead Learning Systems, Inc., which manages the Ahead Tutorial Review Center. It is the first to offer online tutoring services in the Philippines. It has the best teachers coming from top universities in the country. Its parent company has gained several marketing and business awards from different organizations for its performance in the tutoring industry. Now it is making its way through digital platform through Ahead Online. The tools and platform used by Ahead Online for review and sessions are designed to best cater the needs for online learning. Interaction with the students is real-time. This campaign aims to build brand awareness of Ahead Online to target market about online tutoring services in the Philippines and the services it offers. Ahead Online needs an Integrated Marketing Campaign to promote the brand using the appropriate media channels. The campaign aims to increase the presence of Ahead Online to digital platform and to encourage trial to target market for online tutoring and review services. The campaign will highlight the importance of online tutoring and review and how Ahead Online can be the best partner in supplementary education of learners of all levels.