Pet adoption over mass-production: A social IMC campaign for PAWS

For more than 50 years, the Philippine Animal Welfare Society or famously known as PAWS, a non-profit organization, has been saving and helping abondoned, neglected and mistreated animals by medically treating them, rehabilitating them, giving them love and affection and more importantly giving them...

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Bibliographic Details
Main Author: Chua, Jennifer K.
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4994
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Institution: De La Salle University
Language: English
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