Ysabels daughter: Implementing marketing strategies appropriate to an identified target market

The action research will identify the target market, propose a marketing strategy, investigate its effectiveness, and evaluate how its implementation affects sales performance. Ysabels Daughter ventured into bath and body products that are 100% all natural with no specific target market in mind. The...

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Bibliographic Details
Main Author: Resurreccion, Theresa
Format: text
Language:English
Published: Animo Repository 2016
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5154
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Institution: De La Salle University
Language: English
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