Achieving synergy among other business units through the effective use of CRM for account management

In a high competitive industry, like Information and Communications Technology, stakes of winning the marketshare is through having a loyal customer base. For businesses to thrive in this industry, it should create activities and efforts to win profitable projects by tapping the clients by serving t...

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Bibliographic Details
Main Author: Exconde, Angelique Cara S.
Format: text
Language:English
Published: Animo Repository 2016
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5192
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Institution: De La Salle University
Language: English