An integrated marketing communications campaign for WPBA, Women's Philippine Basketball Association
The study intends to propose an integrated marketing campaign for the Women's Philippine Basketball Association (WPBA), the first ever professional basketball league for elite female basketball players in the Philippines. The WPBA is associated with the Philippine Basketball Association (PBA)....
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5225 |
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| Institution: | De La Salle University |
| Language: | English |