An integrated marketing communications campaign for WPBA, Women's Philippine Basketball Association

The study intends to propose an integrated marketing campaign for the Women's Philippine Basketball Association (WPBA), the first ever professional basketball league for elite female basketball players in the Philippines. The WPBA is associated with the Philippine Basketball Association (PBA)....

Full description

Saved in:
Bibliographic Details
Main Author: Ramos, Camille Q.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5225
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English