Creating and implementing a process for collaboration for conceptualizing new products in Philkraft

The lack of collaboration between the Product Research and Development Department and Marketing Services Department of the LIFE Sales Division in Philkraft Wellness Corporation resulted in the difficulty of conceptualizing new products. This has led to the irregular frequency of product launches tha...

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Bibliographic Details
Main Author: Rodill, Larissa Tanya
Format: text
Language:English
Published: Animo Repository 2016
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5264
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Institution: De La Salle University
Language: English