Creating and implementing a process for collaboration for conceptualizing new products in Philkraft
The lack of collaboration between the Product Research and Development Department and Marketing Services Department of the LIFE Sales Division in Philkraft Wellness Corporation resulted in the difficulty of conceptualizing new products. This has led to the irregular frequency of product launches tha...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5264 |
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| Institution: | De La Salle University |
| Language: | English |
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