An integrated marketing campaign for Dr. Edwards sterilized drinking water

The growing awareness of the consuming public of the importance of safe drinking water, the retail volume sales still of still bottled water has increased by 4% in 2015. Greater part of the consumers has come to accept still bottled water as their main source of safe drinking water especially for ba...

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Bibliographic Details
Main Author: Mallari, Lorine Adiel N.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5298
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Institution: De La Salle University
Language: English

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