An integrated marketing campaign for Dr. Edwards sterilized drinking water

• Main Author: Mallari, Lorine Adiel N.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Dr. Edwards sterilized drinking water; Advertising > Bottled water > Philippines; Bottled water > Philippines; Drinking water > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5298
• Institution: De La Salle University

The growing awareness of the consuming public of the importance of safe drinking water, the retail volume sales still of still bottled water has increased by 4% in 2015. Greater part of the consumers has come to accept still bottled water as their main source of safe drinking water especially for ba...