An integrated marketing communications campaign proposal for sequence by sequence
This study is an Integrated Marketing Communications (IMC) Campaign for Sequence by Sequence Video Production, a start-up business established in 2010. It started as wedding videographers and transitioned to a full-fledged commercial video production company in 2013. This IMC Campaign will focus on...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2016
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5299 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | This study is an Integrated Marketing Communications (IMC) Campaign for Sequence by Sequence Video Production, a start-up business established in 2010. It started as wedding videographers and transitioned to a full-fledged commercial video production company in 2013.
This IMC Campaign will focus on generating awareness by 60% while increasing sales by 78% within the one-year campaign period. Sequence by Sequence has an annual revenue of Php 1,494,764 as of 2015. Only 1% of their revenue is for Advertising and Promotions. This campaign will maximize several digital and social media platforms to communicate to its target market.
This campaign aims to reach 60% brand awareness from target market 4,000 Facebook page likes, increase Facebook page engagement rate from 2% to at least 4%, and reach at least 500 views for each video uploaded on Facebook. Moreover, it aims to develop, video packages that would encourage clients to avail the brand's services and create a sales kit for presentation to prospect agencies and direct clients. This campaign also aims to increase its sales by 78% within a year. It will use print, digital, B2B marketing and sales promotion strategies to accomplish its objectives. |
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