An integrated marketing communications campaign proposal for sequence by sequence

This study is an Integrated Marketing Communications (IMC) Campaign for Sequence by Sequence Video Production, a start-up business established in 2010. It started as wedding videographers and transitioned to a full-fledged commercial video production company in 2013. This IMC Campaign will focus on...

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Bibliographic Details
Main Author: De Guzman, Jasmin Jaymie Margaret D.
Format: text
Language:English
Published: Animo Repository 2016
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5299
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Institution: De La Salle University
Language: English

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