An integrated marketing communications campaign for snok

• Main Author: Tumesa, Anna Clariza M.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Vending stands > Philippines; Food service management > Philippines; Food industry and trade > Philippines; Beverages > Philippines; Consumers > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5311
• Institution: De La Salle University

The consumer food service industry in the Philippines continues to grow. Therefore, the purchasing power of the consumers is also increasing especially in their food and beverage selections. Business owners and aspiring entrepreneurs are taking this advantage to put up their food business despite th...