Influence of corporate social responsibility and corporate image on James Hardie's brand of equity
Philippine construction industry is predicted to grow $47 billion from $30.2 billion by 2020 with a 9.22 percent compound annual growth rate. Observable efforts of construction companies in the Philippine have increased consciousness on sustainability and environment. The purpose of this study is to...
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| Format: | text |
| Language: | English |
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Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5337 |
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| Institution: | De La Salle University |
| Language: | English |
| Summary: | Philippine construction industry is predicted to grow $47 billion from $30.2 billion by 2020 with a 9.22 percent compound annual growth rate. Observable efforts of construction companies in the Philippine have increased consciousness on sustainability and environment. The purpose of this study is to gain an in-depth understanding if corporate social responsibility has influence on corporate image and customer-based brand equity. The researcher focused on the Philippine construction industry and in order to gain inclusive information, used survey of (110) respondents of professional builders and homeowners of construction-finishing materials. The researcher used linear regression and found that only economic social responsibility influences corporate image. Consequently, corporate image has a strong relationship with all facets of customer-based brand equity. |
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