Influence of corporate social responsibility and corporate image on James Hardie's brand of equity

• Main Author: Gimenez, Patricia Angela M.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Social responsibility of business > Philippines; Corporate image > Philippines; Corporations > Public relations > Philippines; Construction industry > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5337
• Institution: De La Salle University

Philippine construction industry is predicted to grow $47 billion from $30.2 billion by 2020 with a 9.22 percent compound annual growth rate. Observable efforts of construction companies in the Philippine have increased consciousness on sustainability and environment. The purpose of this study is to gain an in-depth understanding if corporate social responsibility has influence on corporate image and customer-based brand equity. The researcher focused on the Philippine construction industry and in order to gain inclusive information, used survey of (110) respondents of professional builders and homeowners of construction-finishing materials. The researcher used linear regression and found that only economic social responsibility influences corporate image. Consequently, corporate image has a strong relationship with all facets of customer-based brand equity.