An integrated marketing communications campaign for Foot Zone Makati

This integrated marketing communications campaign is put together as a final requirement for the graduate degree in Marketing Communications, first term, AY 2017. The IMC proposal to be presented is created to first, increase the brand awareness and promotion initiatives of Foot Zone Makati, and sec...

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Bibliographic Details
Main Author: Dionisio, Ma. Franze N.
Format: text
Language:English
Published: Animo Repository 2017
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5406
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Institution: De La Salle University
Language: English