An integrated marketing communications campaign for Foot Zone Makati

• Main Author: Dionisio, Ma. Franze N.
• Format: text
• Language: English
• Published: Animo Repository 2017
• Subjects: Marketing > Philippines; Advertising > Philippines; Branding (Marketing) > Philippines; Health facilities > Philippines
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5406
• Institution: De La Salle University

This integrated marketing communications campaign is put together as a final requirement for the graduate degree in Marketing Communications, first term, AY 2017. The IMC proposal to be presented is created to first, increase the brand awareness and promotion initiatives of Foot Zone Makati, and sec...