Improving sales performance through the institutionalization of a sales training program

• Main Author: Carasig, Mark Ivan V.
• Format: text
• Language: English
• Published: Animo Repository 2016
• Subjects: Sales personnel > Training of; Sales management
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5412
• Institution: De La Salle University

Company A and Company B are sister companies whose primary activity is to sub-license broadcast rights of Pay TV channels to Cable TV and Direct-To-Home Operators in the Philippines. The focus of this Integrative Action Research was on improving the performance of the Account Executives for both com...