Does facebook group engagement moderate smartphone brand preference?: An analysis using structural equation modeling
The purpose of this research is to investigate the moderating effect of Facebook group engagement (FGE) in smartphone brand preference. The path analytic model was used in this study, which was operationalized by identifying self-congruity (SC), functional congruity (FC), and brand preference (BP)....
Saved in:
| 主要作者: | |
|---|---|
| 格式: | text |
| 語言: | English |
| 出版: |
Animo Repository
2018
|
| 主題: | |
| 在線閱讀: | https://animorepository.dlsu.edu.ph/etd_masteral/5595 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|