Increasing brand awareness of Digichive Philippines Direct consumers

• Main Author: De Guzman, Doreena P.
• Format: text
• Language: English
• Published: Animo Repository 2018
• Subjects: Brand choice; Consumers' preferences
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5608
• Institution: De La Salle University

I, together with my collaborators, focused on addressing the issue of low level of brand awareness of Digichive Philippines direct consumers. If a company wants to be patronized by numerous consumers, they should make their consumers familiar of their brand. Brand awareness is a factor that must be...