Strengthening the sales force through training

Specialized Training and Premium Training programs are programs that we have initiated for our top 10 salesmen for premium products so that they can deliver value-selling skills to the customers. This action research is focused on equipping these salesmen selling strategies by understanding competit...

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Main Author: Chan, Kristin Leslie
Format: text
Language:English
Published: Animo Repository 2017
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Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5679
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_masteral-12517
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-125172021-02-02T02:03:52Z Strengthening the sales force through training Chan, Kristin Leslie Specialized Training and Premium Training programs are programs that we have initiated for our top 10 salesmen for premium products so that they can deliver value-selling skills to the customers. This action research is focused on equipping these salesmen selling strategies by understanding competition, identifying customer needs and ensuring customer satisfaction. As a Merchandising Officer in the company, I led the conduct of two cycles of this action research that centered on training interventions. My colleagues and I designed a training program for the salesmen the result of the training intervention decreased the number of customer complaints in their respective stores. 2017-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_masteral/5679 Master's Theses English Animo Repository Sales management Sales personnel--Training of
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Sales management
Sales personnel--Training of
spellingShingle Sales management
Sales personnel--Training of
Chan, Kristin Leslie
Strengthening the sales force through training
description Specialized Training and Premium Training programs are programs that we have initiated for our top 10 salesmen for premium products so that they can deliver value-selling skills to the customers. This action research is focused on equipping these salesmen selling strategies by understanding competition, identifying customer needs and ensuring customer satisfaction. As a Merchandising Officer in the company, I led the conduct of two cycles of this action research that centered on training interventions. My colleagues and I designed a training program for the salesmen the result of the training intervention decreased the number of customer complaints in their respective stores.
format text
author Chan, Kristin Leslie
author_facet Chan, Kristin Leslie
author_sort Chan, Kristin Leslie
title Strengthening the sales force through training
title_short Strengthening the sales force through training
title_full Strengthening the sales force through training
title_fullStr Strengthening the sales force through training
title_full_unstemmed Strengthening the sales force through training
title_sort strengthening the sales force through training
publisher Animo Repository
publishDate 2017
url https://animorepository.dlsu.edu.ph/etd_masteral/5679
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