An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet

In the Philippines, OFW remittance contributes to 8% of our total GDP. It is composed of the international and local remittance. it is indeed a lucrative industry, this is not a shock that the remittance industry has a tight competition amongst different categories such as Traditional Remittance Cen...

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Main Author: Pamplona, Ma. Desiree
Format: text
Language:English
Published: Animo Repository 2016
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Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/5731
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Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etd_masteral-12569
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-125692024-08-06T05:18:27Z An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet Pamplona, Ma. Desiree In the Philippines, OFW remittance contributes to 8% of our total GDP. It is composed of the international and local remittance. it is indeed a lucrative industry, this is not a shock that the remittance industry has a tight competition amongst different categories such as Traditional Remittance Centers. Banks and Digital and Mobile Platform. PETNET is one of the pioneer players in the Traditional remittance industry being the largest agent of Western Union. However, just last year of being acquired by Aboitiz Equity group, it has made a rebranding to PERAHUB. This campaign focuses on the introduction, awareness and sustainability of brand preference by trials. It aims to introduce the new fun, friendly and trustworthy brand. The campaign will tap the 360 media channels including the Above-the-line, Below-the-line, digital and OOH. The highlight of the campaign is the Brand Activation and followed by the other visibility in Digital and Radio. PERAHUB will also use a Brand Influencer which is Vic Sotto. The goal of a brand influencer is to be able to empower the goal of the brand which is to introduce the product. in summary, PERAHUB is a new player with a hustler experience to brag about and the campaign will help the brand introduce a fun, friendly and trustworthy brand that caters to almost all cash and payment related needs of customers. 2016-01-01T08:00:00Z text https://animorepository.dlsu.edu.ph/etd_masteral/5731 Master's Theses English Animo Repository PERA HUB Marketing--Philippines Finance--Philippines Migrant remittances--Philippines Income--Philippines
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic PERA HUB
Marketing--Philippines
Finance--Philippines
Migrant remittances--Philippines
Income--Philippines
spellingShingle PERA HUB
Marketing--Philippines
Finance--Philippines
Migrant remittances--Philippines
Income--Philippines
Pamplona, Ma. Desiree
An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet
description In the Philippines, OFW remittance contributes to 8% of our total GDP. It is composed of the international and local remittance. it is indeed a lucrative industry, this is not a shock that the remittance industry has a tight competition amongst different categories such as Traditional Remittance Centers. Banks and Digital and Mobile Platform. PETNET is one of the pioneer players in the Traditional remittance industry being the largest agent of Western Union. However, just last year of being acquired by Aboitiz Equity group, it has made a rebranding to PERAHUB. This campaign focuses on the introduction, awareness and sustainability of brand preference by trials. It aims to introduce the new fun, friendly and trustworthy brand. The campaign will tap the 360 media channels including the Above-the-line, Below-the-line, digital and OOH. The highlight of the campaign is the Brand Activation and followed by the other visibility in Digital and Radio. PERAHUB will also use a Brand Influencer which is Vic Sotto. The goal of a brand influencer is to be able to empower the goal of the brand which is to introduce the product. in summary, PERAHUB is a new player with a hustler experience to brag about and the campaign will help the brand introduce a fun, friendly and trustworthy brand that caters to almost all cash and payment related needs of customers.
format text
author Pamplona, Ma. Desiree
author_facet Pamplona, Ma. Desiree
author_sort Pamplona, Ma. Desiree
title An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet
title_short An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet
title_full An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet
title_fullStr An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet
title_full_unstemmed An integrated marketing communications campaign for PERA HUB: Retail brand of Petnet
title_sort integrated marketing communications campaign for pera hub: retail brand of petnet
publisher Animo Repository
publishDate 2016
url https://animorepository.dlsu.edu.ph/etd_masteral/5731
_version_ 1808616267144232960