Improving the assessment and implementation of new business opportunities in the A group of companies

• 主要作者: Prado, Josef Karlo V.
• 格式: text
• 語言: English
• 出版: Animo Repository 2017
• 主題: Organizational change; Industrial management
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/5736

This paper examines the implementation of an analytical venture opportunity assessment process in a local conglomerate (AGRP), using the Action Research Methodology espoused by Coghlan and Brannick (2014). AGRP has recently adopted an aggressive diversification strategy, but its new businesses have...