Improving the assessment and implementation of new business opportunities in the A group of companies
This paper examines the implementation of an analytical venture opportunity assessment process in a local conglomerate (AGRP), using the Action Research Methodology espoused by Coghlan and Brannick (2014). AGRP has recently adopted an aggressive diversification strategy, but its new businesses have...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5736 |
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| Institution: | De La Salle University |
| Language: | English |