Factors that influence customer loyalty on car repurchases in Metro Manila

• 主要作者: Florentino, Chezsana Marie P.
• 格式: text
• 語言: English
• 出版: Animo Repository 2017
• 主題: Automobile industry and trade > Philippines > Metro Manila; Automobiles > Marketing; Customer loyalty; Consumer satisfaction; Customer relations
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/5751
• 機構: De La Salle University

This research is titled Factors that influence Customer Loyalty on Car Repurchases in Metro Manila. This research aimed to explore the role of TRA and other antecedents that determine customer loyalty in the context of the automobile market, which has on the surface exhibited strong patronage for th...