Developing the brand of a joint venture between two financial companies
In the last 10 years, the life insurance industry has been aggressive in marketing its products, services, and recruitment of insurance agents in order to increase their sales and market share. We have seen one company use an array of celebrities and local actors to endorse them while a new entrant...
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| Format: | text |
| Language: | English |
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Animo Repository
2017
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5788 |
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| Institution: | De La Salle University |
| Language: | English |