Factors that influence attitudes and intentions towards organic food: A study of consumer behavior in Metro Manila, Philippines

• Main Author: Dadios, Zoula Meritess C.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Consumer behavior; Consumers' preferences; Natural foods; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5870; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/12711/viewcontent/CDTG005436_Fedited.pdf
• Institution: De La Salle University

This paper determines the role by which certain behavioral beliefs have impact in shaping Attitude towards organic food, and Behavioral Intention to purchase organic food of consumers in Metro Manila. Behavioral Beliefs like concern for personal wellness, ethical identity, perception of quality of O...