The effects of pricing and forecasting decisions to a marketing–manufacturing system implementing the pull manufacturing method, with stochastic consumer demand

• Main Author: Cabiles, Christine Anne Viray
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Lean manufacturing; Marketing; Pricing; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6867
• Institution: De La Salle University

One of the conflicts organizations internally experience is the contradictory goals between its marketing and manufacturing functions. Marketing aims to make as much demand as possible, assuming that the company has infinite supply of finished goods. The latter, on the other hand, aims to produce ju...