The effects of pricing and forecasting decisions to a marketing–manufacturing system implementing the pull manufacturing method, with stochastic consumer demand
One of the conflicts organizations internally experience is the contradictory goals between its marketing and manufacturing functions. Marketing aims to make as much demand as possible, assuming that the company has infinite supply of finished goods. The latter, on the other hand, aims to produce ju...
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| Format: | text |
| Language: | English |
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Animo Repository
2011
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6867 |
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| Institution: | De La Salle University |
| Language: | English |