Pricing and Green Promotion Decisions in a Retailer-Owned Dual-Channel Supply Chain with Multiple Manufacturers

• Main Authors: Zhao, Yaping, Huang, Wenjie, Xu, Endong, Xu, Xiaoyun
• Format: text
• Published: Archīum Ateneo 2023
• Subjects: Retailer-owned dual-channel; Multiple manufacturers; Green promotion; Pricing; Game theory; Business Administration, Management, and Operations
• Online Access: https://archium.ateneo.edu/gsb-pubs/79; https://archium.ateneo.edu/context/gsb-pubs/article/1078/viewcontent/Pricing_and_green_promotion_decisions_in_a_retailer_owned_dual_channel_supply_chain_with_multiple_manufacturers.pdf
• Institution: Ateneo De Manila University

This paper studies the pricing and green promotion effort decisions in a retailer-owned dual-channel supply chain consisting of multiple manufacturers and one retailer. Specifically, we consider the general version of the problem where multiple inter-correlated products are sold through both the onl...