Pricing and Green Promotion Decisions in a Retailer-Owned Dual-Channel Supply Chain with Multiple Manufacturers
This paper studies the pricing and green promotion effort decisions in a retailer-owned dual-channel supply chain consisting of multiple manufacturers and one retailer. Specifically, we consider the general version of the problem where multiple inter-correlated products are sold through both the onl...
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| Main Authors: | , , , |
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| Format: | text |
| Published: |
Archīum Ateneo
2023
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| Subjects: | |
| Online Access: | https://archium.ateneo.edu/gsb-pubs/79 https://archium.ateneo.edu/context/gsb-pubs/article/1078/viewcontent/Pricing_and_green_promotion_decisions_in_a_retailer_owned_dual_channel_supply_chain_with_multiple_manufacturers.pdf |
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| Institution: | Ateneo De Manila University |