Should retailers integrate their offline and online channels? A perspective of product descriptions and consumer reviews

Should retailers integrate their offline and online channels? A perspective of product descriptions and consumer reviews

We consider a retailer selling a single product to consumers through an offline (brick-and-mortar) channel and an online channel. The consumers in each channel are heterogeneous such that the product fits the tastes of only a fraction of these consumers. The retailer provides a product description f...

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Bibliographic Details
Main Authors: DENG, Qiyuan, FANG, Xin, LIM, Yun Fong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
omni-channel retailing
product descriptions
consumer reviews
game theory
Entrepreneurial and Small Business Operations
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/6567
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=7566&context=lkcsb_research
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/6567
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=7566&context=lkcsb_research

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