Should retailers integrate their offline and online channels? A perspective of product descriptions and consumer reviews
We consider a retailer selling a single product to consumers through an offline (brick-and-mortar) channel and an online channel. The consumers in each channel are heterogeneous such that the product fits the tastes of only a fraction of these consumers. The retailer provides a product description f...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/6567 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=7566&context=lkcsb_research |
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| Institution: | Singapore Management University |
| Language: | English |