Globalization and (auto-)orientalism: The structure of Koreanovelas and the Filipino subjects in signs and mythologies

• Main Author: Marasigan, Neri B.
• Format: text
• Language: English
• Published: Animo Repository 2009
• Subjects: Koreans—Philippines; Korean drama—Philippines; Mass media and globalization; Cultural appropriation—Philippines; Arts and Humanities; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6144; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/12958/viewcontent/CDTG004510_P.pdf
• Institution: De La Salle University

With the influx of Korean nationals in the Philippines also came the phenomenal rise in popularity of the Tagalog-dubbed Korean dramas or Koreanoveals, and the number of Filipinos employed in jobs with a service-oriented nature. Indeed, globalization has dissolved strict national boundaries and subt...