An action research on building a data driven organization through advocating analytics and data integrity at MNLBank
As an answer to the President’s call for wider use of analytics throughout the organization, MNLBank (not its real name) has been reorganized to transfer the previously marketing-focused analytics team called Decision Management and Analytics Division (DMAD) to the Office of the President. The manda...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5959 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13075/viewcontent/Basada_MaAngelica_11787619_AnActionResearchOnBuildingADataDrivenOrganization_1_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |