An action research on building a data driven organization through advocating analytics and data integrity at MNLBank

• Main Author: Basada, Ma. Angelica L.
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Commercial statistics; Decision making; Business Analytics
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/5959; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13075/viewcontent/Basada_MaAngelica_11787619_AnActionResearchOnBuildingADataDrivenOrganization_1_Redacted.pdf
• Institution: De La Salle University

As an answer to the President’s call for wider use of analytics throughout the organization, MNLBank (not its real name) has been reorganized to transfer the previously marketing-focused analytics team called Decision Management and Analytics Division (DMAD) to the Office of the President. The manda...