Enhancing the social media presence of the Lasallian Student Ambassadors for Graduate Education (SAGE)

• Main Author: Mallari, Grazielle A.
• Format: text
• Language: English
• Published: Animo Repository 2020
• Subjects: Self-help groups—Public relations; Graduate students —Societies, etc.—Public relations; Social media in education; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/6196; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13268/viewcontent/Mallari_Grazielle_11695242_1Edited.pdf
• Institution: De La Salle University

This action research explored various ways to enhance the social media presence of a student support group Facebook page. With the help of Guo & Saxton’s (2017) framework on the factors affecting the level of attention in social media, the researcher together with her collaborators started the f...