A comparative study on advertising effectiveness between digital and traditional media on local cosmetic brands
The purpose of this research is to find out the difference of advertising effectiveness between traditional and digital media. Further, to investigate if the presence of an influencer or a celebrity in an advertisement would have a significant effect towards consumer’s buying behavior. The end goal...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6261 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13305/viewcontent/MAGORA_MARIA_YSABEL_ADRIENNE_11694971_2.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |