An integrated marketing communications campaign for Prime Asia Hotel
According to the Department of Tourism (DOT), the contribution of the hospitality industry to the Philippine tourism and economy has a steady growth. Philippine tourism is now a PHP2.2 trillion industry generating 12.7% of the country’s GDP. It is also a source of employment for 5.4 million people f...
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6245 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13321/viewcontent/Kroll_Alyssa_Princess_Kroll_11584734_1_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |