Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service

The laundromat industry is a profitable business with a 3.4 billion worth of annual income as of 2017. There are three factors to consider in the growth of the laundromat industry and these are laundry service, laundry care, and increase of condominium units. As of 2017, there 1,436 additional laund...

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Main Author: Cuyco, Edmundo C.
Format: text
Language:English
Published: Animo Repository 2021
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Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/6236
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13330/viewcontent/Cuyco_Edmundo_11798289_IMC_for_Lavendry_Laundry_Express_2Edited.pdf
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Institution: De La Salle University
Language: English
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spelling oai:animorepository.dlsu.edu.ph:etd_masteral-133302022-08-16T06:29:45Z Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service Cuyco, Edmundo C. The laundromat industry is a profitable business with a 3.4 billion worth of annual income as of 2017. There are three factors to consider in the growth of the laundromat industry and these are laundry service, laundry care, and increase of condominium units. As of 2017, there 1,436 additional laundromats businesses opened, coinciding with the increase condominium units by 107,100 in 2018. In addition to the growth is the yearly increasing of laundry care sales by 10% to 12% retail value RSP. Giving customers more brand choices based on their preferences, relationship, and benefits attained from the laundry care products. Since the laundromat industry is increasing, one way to maneuver is to be unique and provide service beyond the wash-dry-fold system. The Lavendry Lounge is one of the pioneering laundry café lounge concepts in Metro Manila, servicing laundry customers and their needs, while lounging and sipping coffee inside the shop. However, due to the impact of the COVID-19 pandemic, sales dropped to a -94% in revenue and customer engagement decreased by 30%. The Lavendry Lounge management decided to come up with an alternative solution by providing a pick-up and delivery service to new and returning customers. In order to achieve such feat, an integrated marketing campaign is formulated to increase engagement, drive traffic to website and social media channels, and retain customers through retargeting and conversion. The Lavendry Laundry Express campaign will be accompanied with new and improved design layouts, online engaging content, and affordable promotions and loyalty programs are included. The campaign will run in six months with a budget of PHP 124,070, ROI within the six weeks from the 6-month campaign of PHP 144,000. Going with the new tagline: “Brave to be Hassle-Free” 2021-01-20T08:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etd_masteral/6236 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13330/viewcontent/Cuyco_Edmundo_11798289_IMC_for_Lavendry_Laundry_Express_2Edited.pdf Master's Theses English Animo Repository Laundry industry Lavendry Lounge (Philippines)—Marketing Marketing
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Laundry industry
Lavendry Lounge (Philippines)—Marketing
Marketing
spellingShingle Laundry industry
Lavendry Lounge (Philippines)—Marketing
Marketing
Cuyco, Edmundo C.
Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service
description The laundromat industry is a profitable business with a 3.4 billion worth of annual income as of 2017. There are three factors to consider in the growth of the laundromat industry and these are laundry service, laundry care, and increase of condominium units. As of 2017, there 1,436 additional laundromats businesses opened, coinciding with the increase condominium units by 107,100 in 2018. In addition to the growth is the yearly increasing of laundry care sales by 10% to 12% retail value RSP. Giving customers more brand choices based on their preferences, relationship, and benefits attained from the laundry care products. Since the laundromat industry is increasing, one way to maneuver is to be unique and provide service beyond the wash-dry-fold system. The Lavendry Lounge is one of the pioneering laundry café lounge concepts in Metro Manila, servicing laundry customers and their needs, while lounging and sipping coffee inside the shop. However, due to the impact of the COVID-19 pandemic, sales dropped to a -94% in revenue and customer engagement decreased by 30%. The Lavendry Lounge management decided to come up with an alternative solution by providing a pick-up and delivery service to new and returning customers. In order to achieve such feat, an integrated marketing campaign is formulated to increase engagement, drive traffic to website and social media channels, and retain customers through retargeting and conversion. The Lavendry Laundry Express campaign will be accompanied with new and improved design layouts, online engaging content, and affordable promotions and loyalty programs are included. The campaign will run in six months with a budget of PHP 124,070, ROI within the six weeks from the 6-month campaign of PHP 144,000. Going with the new tagline: “Brave to be Hassle-Free”
format text
author Cuyco, Edmundo C.
author_facet Cuyco, Edmundo C.
author_sort Cuyco, Edmundo C.
title Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service
title_short Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service
title_full Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service
title_fullStr Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service
title_full_unstemmed Lavendry laundry express: The Lavendry Lounge pick-up & delivery laundry service
title_sort lavendry laundry express: the lavendry lounge pick-up & delivery laundry service
publisher Animo Repository
publishDate 2021
url https://animorepository.dlsu.edu.ph/etd_masteral/6236
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13330/viewcontent/Cuyco_Edmundo_11798289_IMC_for_Lavendry_Laundry_Express_2Edited.pdf
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