Thriving in the new normal: An integrated marketing communications campaign for Okada Manila
The effect of the pandemic in the hospitality industry has thus far been catastrophic around the globe, according to a MarketLine Industry Analysis Report dated April 2020. It has devastated the industry in impactful ways, from sinking revenues to restructuring of company organizations. Such scenari...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6319 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13355/viewcontent/Esclabanan_Patricia_Mae_11798157_edited_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |